The short answer
In October 2026, Google Greece answers a search for 'aaautomations' with Make, Home Assistant, IBM and Notion, not with us. We think the name and a brand-new site are the reasons. We are giving Google consistent signals about who we are, and we will publish the same searches again after 90 days.
On this page
We are AAAutomations I.K.E., a software studio in Marousi, Athens, incorporated on 7 September 2026. We chose the name before we thought about search. This post shows what Google returns for our own name today, our theory about why, what we are doing about it, and when we will report back. We do not know how this will turn out, so there is no prediction in it.
What does Google show when you search for our name?
We ran these searches on 31 October 2026 through a SERP API (Serper), as Google Greece in Greek unless the table says otherwise. Each query was run once. Results change from day to day and between locations, so read this as a snapshot and not as a measurement.
| Search | What came back |
|---|---|
aaautomations (Greece, Greek) |
Home Assistant’s automation docs, Make, IBM’s overview of automation, Notion, Depia Automations (a company in Thessaloniki), Automation.com. We are not in the first ten |
aaautomations (UK, English) |
A Reddit thread on starting an AI automation business, Make, Salesforce, Microsoft Copilot, AWS, and guides to “AI automation”. We are not in the first ten |
AAAutomations I.K.E. (Greece, Greek) |
A Japanese company called IKE, a Greek listing for LSM Automations IKE, a LinkedIn profile and the site of Depia Automations IKE, a National Startup Registry entry for another IKE, and pages for PLA Automation Services I.K.E. and DL Automation IKE. We are not in the first ten |
aaautomations marousi (Greece, Greek) |
Car rental, garages, a car dealer, a laundry and a listing for an unrelated Marousi company. Google also offered “automations marousi” as a correction |
AAAutomations software studio (US, English) |
Industrial “Automation Studio” software and PLC tools, and a related question, “What is automation studio software?” |
site:aaautomations.com (Greece, Greek) |
Nine pages: the home page, the About page, the cookies page, the custom software page and five project pages |
Three things stand out.
First, Google treats the name as a topic, not as a company. “Automations” is a common word, and the query is read as a search for automation tools.
Second, the Greek legal suffix does not help. “I.K.E.” is the form of a private company in Greece, so many unrelated Greek companies carry it. Searching with it returns those companies.
Third, the site: search shows only pages of our previous website, which the new one replaces. Their titles are the old site’s titles, such as “AAAutomations — Operations, Software & Automation”, and the About page called us an “operations and technology company working across business automation”. One URL, the cookies page, shows the title of a different page. The old site was a client-rendered React app, and it did not help Google understand what kind of company we are.
Why does this happen?
We do not know for certain. These are our hypotheses, in order of how much we believe them:
- The name looks like a topic. “Automations” is a common English word, and the repeated “AAA” reads like a trick to sort first in a list.
- We are new. The company is weeks old. Few other sites mention us, and a search engine learns that a name is a company by seeing it mentioned consistently in several places.
- Our old site said “automation” in its titles. That is our own doing.
- Other Greek companies share “Automations” and “I.K.E.”
We cannot test these separately. We can only act on all four.
What are we doing about it?
The table says what is done on this site as of today, and what is not. The first part can be checked in the page source.
| Step | Status |
|---|---|
| Always write the name with a description. The home page title ends in “Studio in Athens”, the About page title in “Software Studio in Marousi, Athens”, and the Organization data says “Software studio in Marousi, Athens” | On the site now |
Organization data with a single @id that other pages refer to, with the legal name, G.E.MI. number, VAT number, founding date and address |
On the site now |
| Say plainly what we are not. Our About page answers “Is AAAutomations an AI automation tool?” with “No” | On the site now |
| Add the alternative spelling “AAAutomations IKE” to the Organization data | Next |
Fill the sameAs list, which is empty today, with profiles that really exist |
Waiting for the profiles |
| A LinkedIn company page with the exact name, description and location | Next |
| Free profiles on the directories that rank for “software development company Greece”, such as TechBehemoths, GoodFirms and Clutch, with the same wording as the website | Next. Without client reviews the profiles will be thin, and we will not add any until real clients exist |
| Make our G.E.MI. and chamber of commerce records match the website exactly | Next |
| Make the three product sites say who builds them. As of 31 October 2026 the home pages of kommo.gr, forkly.gr and mesito.gr do not mention us | Next. Each will get a plain “Built and run by AAAutomations” link |
| Google Business Profile for the Marousi address | Only if the address qualifies under Google’s rules. If it does not, we skip it |
We have also decided against some things:
- We are not renaming the company. The ambiguity is a handicap, not a reason to start again.
- We are not creating a Wikipedia or Wikidata page. A company this new does not meet their notability rules.
- We are not buying links, reviews or directory placements.
How will we check?
We have saved today’s results as our before picture. After 90 days, around the end of January 2027, we will run the same searches again and add the results to this post, whatever they show. We will also look at which queries bring impressions in Search Console, separately for Greek and English.
We are not predicting an outcome. If Google still shows Make and Home Assistant for our name in January, we will say so and say what we think we got wrong. Our own plan expects the search for “AAAutomations I.K.E.” to move first, because it has fewer competitors, but that is an expectation and not a result.
What can you take from this if your name is ambiguous?
These are our views, not a documented method:
- Test your name before you commit to it. Search for it in your own market and language.
- Always pair the name with a plain description. “Name, what you are, where you are” in the same order on every profile.
- Put the same facts on your own site, in structured data, and on a few profiles you control. Consistency is what a search engine can check.
- Do not expect quick results. A new name needs mentions from other places, and those take time.
The same logic applies to AI assistants. They read the same web, so an unclear identity there is an unclear identity everywhere. For the wider picture, see our post on GEO and SEO and our AI search service. The facts about the company are on the About page, and the home page is where Google should learn them first.
In short
- Searches on 31 October 2026 for our name returned automation tools and unrelated Greek “I.K.E.” companies, not us.
- Our theory: a common word as a name, a very new company, and an old site that said “automation” in its titles. We cannot prove which matters most.
- On the site now: name with description, Organization data and a plain “we are not an automation tool” answer. Still to do: profiles,
sameAs, links from our product sites. - We are not renaming, not buying anything, and not making a Wikipedia page.
- We will repeat the same searches after 90 days and publish the results, whatever they are.