SEO is the work of making a website easy for search engines to crawl, understand and show. AI search (GEO) extends that to assistants such as ChatGPT, Perplexity and Gemini. We offer both, and we start with the technical base, because content cannot rank on a site that search engines cannot read.
What does technical SEO cover?
- Crawling and indexing. One address per page, correct canonical tags, a clean sitemap, proper 404 and redirect behaviour.
- Rendering. Text that is in the HTML, not built later by JavaScript.
- Structured data. Markup that states what a page is: an organisation, a service, an article, a product.
- Core Web Vitals. Loading speed, layout stability and responsiveness, measured on a mid-range phone.
- Language versions. Correct
hreflangand language tags when a site has more than one language.
Google’s thresholds are LCP up to 2.5 seconds, INP up to 200 ms and CLS up to 0.1, at the 75th percentile of real visits. We aim well inside them.
How is content structured for search?
We write and structure pages so that the answer comes first. A page starts with one or two sentences that answer the question it targets. Then come headings phrased as questions, short paragraphs, one claim per sentence, dated facts and tables for comparisons. People skim this way, and so do search engines and AI systems that quote passages.
Who do we do it for?
| Audience | What they need | Where to read more |
|---|---|---|
| Commercial businesses | To be found and chosen: speed, structure, clear services, local and entity signals | This page |
| News publishers | Google News and Discover eligibility, article data, speed at volume, clean archives | SEO for news publishers |
| Any site that wants AI citations | Clear entity, answer-first content, measurement | AI search (GEO) |
What proof do we have?
Be careful with anyone who shows you rankings they cannot explain. We have no client SEO case studies to show. What we have is our own work:
- This website is prerendered, bilingual and structured by the rules above. In a lab test, its home page painted its main content in about 0.44 s on a throttled phone, with no layout shift. See how we build websites.
- We built a marketing site and blog for a separate business, with prerendered pages, responsive images and generated SEO files.
- We apply the same practices to our three products.
What do we not do?
We do not sell guaranteed rankings, bulk-generated pages or link schemes. We do not offer multilingual SEO as a separate service. We will tell you when the search results for your target phrase are dominated by large brands and directories, and suggest a narrower target.
How does an SEO engagement start?
With a technical audit of your site and a short list of the fixes that matter most, in order. You get the findings in plain language. Then we agree whether you want us to make the changes.
To talk it through, use the contact page.